With its origins in Linz Austria, power horse has been growing its consumer base globally and today is available in over 50 countries across 4 continents I.E. Asia, Africa, Europe, and North America.
Power Horse was introduced in 1992 by Spitz Austria, one of the largest food and beverage manufacturers in Europe. The founder Walter Scherb envisioned that Energy Drinks would grow tremendously in the years to come to be the new growth story in ready to drink beverages.
In 2016, Vis Mundi, an investment company focusing on the FMCG sector in emerging markets, along with Levant Capital, a private equity company, announced the acquisition of a substantial stake in the company. Commenting on the deal, Salvatore Caizzone, Founder and CEO Vis Mundi said:
“The investors are truly excited to partner with S. Spitz in Power Horse and to help unleash the brand potential to a new level. Power Horse already enjoys strong exposure to emerging markets, as well as a young and dynamic target audience. Our long-term vision for the brand is to become a lifestyle icon”.
His feelings and sentiments were echoed by Walter Scherb, who went on to say: “The newly established partnership with the two firms that have such a successful track-record in the FMCG business, as well as in-depth experience in the focused markets of Power Horse, will undoubtedly allow the company to continue on its path to strong and sustainable growth in the years to come”.
Salvatore Caizzone has also taken over the position of Global CEO of Power Horse along with holding other important positions within the Vis Mundi’s portfolio of companies.
The brand logo, the iconic black stallion, is a symbol of strength, power and virility. This is exactly the personality the brand wanted to convey to its consumers. And because horses are universal symbols of power and prestige, the brand would have a global appeal.
The image of a stallion in motion dovetailed perfectly with the energy category that cues power, relentlessness and success.
The two dynamic red triangles represent both the physical and mental energy, which enables you to achieve your ambitions and to be on top of your world.