Paris-raised, Thierry Tek AKA T.Mcfly has been making waves in the sneaker and fashion community for a hot second now. After dropping an Asics x Foot Locker collaboration, and working with nearly every major sneaker brand in the game with his digital agency, Visionarism, he has truly arrived on the global sneaker scene. Most importantly, he’s done so by staying true to himself.
When I was a kid, I remember being allowed one pair of shoes a year, so picking the “right one” was essential. We went through the year knowing who had what on their feet, and that almost represented your identity. Growing up, my style changed and evolved, but one thing that never changed was my passion for sneakers. Beyond being materialistic, to me, sneakers have shaped my personality and my life choices to who I am today. Collecting sneakers made me want to get a part-time job in retail at Foot Locker, so that I could afford to buy more shoes. To many it would sound like a very costly addiction, which is the case, but this passion also allowed me to meet my best friends within the community, and led me to start my own creative agency specialized in digital content creation.
The Air Force 1 without hesitation. There is just something about the silhouette of this shoe that attracts me visually. Also, the Air Force 1 is the first pair of sneakers I bought to “keep” for a long time; the first shoe I took care of, by cleaning them after each wear. That first pair is obviously completely destroyed as I got them over 10 years ago, but I’ve got an obsession with White on White Air Force 1’s, so I buy a pair every year, just to see how the shape and materials evolve.
Sneakers trends go hand in hand with fashion in general. I’m not one to be against changes. Seeing “dad shoe” silhouettes being trendy doesn’t shock me. It goes well with the whole “oversized” trend that has been going on. It will last for a bit, but like everything, it will fade away and something else “cooler” will replace it. It’s just a cycle. There are actually a few that I like, such as the Puma Thunder Spectra, the New Balance 990, or the Nike MK2 Tekno, for example. One that I personally can’t wear is the Balenciaga Triple S, it’s just not for me.
It all came naturally with our growing relationship with Foot Locker and Asics. Both brands wanted to get closer to the community and to work with people like us, who are actual consumers, instead of public figures or celebrities.
The most important thing for us in this collaboration was to tell a story. Nowadays, a lot of collaborations don’t have a story. Creatives just pick colours and materials, and put them together to create a “special” colourway. Our designs were different in that way. It was a three-way partnership between Visionarism, Foot Locker, and Asics, therefore it was essential for us to include the DNA of all three parties. Our designs were inspired by our lifestyle, Asics’s Japanese heritage, and Foot Locker’s origins and colours. Our aim wasn’t to create a “hype” product, but a product that looked good aesthetically, which had an impact once you understand it.
The first thing I would say is consistency. Whether we are talking about my vision of how to run my business, or how I create my content on social media, consistency is a must. It represents your reputation in business and your identity as a content creator. Then it’s all about work ethic. I always do what I said I will do, and aim to deliver the best I can. I don’t want to settle for average. In whatever I do, I don’t want“good enough” or “great”, I want it to be “perfect”. Also in my mind, competition is healthy and a real motivator, so as long as there is competition, there are things I can improve.